How Luxury Packaging Enhances the Brand Experience in Cosmetics
Introduction
Transportation and packing is one of the most critical aspects of the cosmetics industry. Thus, the packaging is not just an additional value to a luxury cosmetic brand, but it is an essential component of the brand strategy that sets it apart from the mass brands. Cosmetic packaging with the use of luxurious materials targets to communicate aspects like glamour, desire, and hedonism meant to correspond with the perceived value of the products enclosed. Therefore, there are numerous subtle and not so subtle ways that luxury cosmetic packaging is enhanced and designed to make the sum of its parts a better experience.
The paper seeks to explore the packaging needs and trends of cosmetics industry.
In the beauty products category the first contact for the shoppers is often with the packaging as they find the products on the shelves and through online searches. Before even...