Introduction

CNY or Spring Festival is one of the paramount cultural feasts that is observed all over numerous Asian countries. It is marked by hope, reuniting with love ones, good food, rallying and exchanging of gifts and goodwill. To the businesses, CNY is a good chance to communicate with clients through meaningful gifts that embody your enterprise’s attitude and thankfulness.

Selecting the best CNY corporate gifts nevertheless entails understanding your shareholders’ propensity to consume, clients’ taste, and interest, nature of the business relationship, and cultural Taboo. The following is an ultimate guide to choosing correct CNY gifts with some tips, ideas and the best practices for you to follow.

Set Your Budge

Just as it is with any corporate occasion to give gifts, your first step is to set the amount you are willing to spend as gifts during the CNY. Typical corporate...

Because a press release serves as an official announcement of events, transactions or company news, the following are 10 ways you can use to gauge the effectiveness of your press release distribution:

Often issuing the press release can serve as an excellent method of coverage in the media space and brand familiarity in your company or particular goods and services. But have you ever considered how to best determine whether your press release strategy is truly effective?

Measuring the activity of your press releases and distribution will provide the necessary KPIs to help evaluate their effectiveness. Monitor these 10 metrics to measure the success:

1. Media Pickup and Placements

The simplest measurement method is calculating how many outlets requested your press release, and how many of them actually used it. This will involve all those who through their business cover events...

Photography by Matyen

Each CNY is definitely associated with various snack foods, which have become rather popular traditions in the course of years. Not only do these snacks look and taste good, they symbolize something in the culture of our country. While you are having these snacks during CNY celebration, it is also good to know where they from and what they represent.

1. Nian Gao (Sticky Rice Cake)

The nian gao sticky rice cake is famous during the celebration of the Chinese New Year because its name resembles the sound of ‘nian’ – a evil spirit that the Chinese try to ‘scare’ away during this festive season. Ted is made of the characters” ni” meaning year and “gao” which translates to tall, high or prosperous’ thus implying an increasingly prosperous year. Stomaching nian gao is symbolism for the reception of better and improved things the following year. This is essentially...

Photography by dc-9.com

Ice baths, or commonly referred to as cold water immersion or cryotherapy, has grown in popularity as a method of recovery among many athletes to help reduce soreness of muscles, enhance recovery and even enhance performance. But what specifically makes ice baths give those levels of benefit? Before proceeding with the analysis of this frightening method, let us turn to the science that stands behind it.

How Ice Baths Work

An ice bath is a procedure that can be taken in a bath or a tub and the person submerges his or her lower body into water that ranges from 50-59°F or 10-15°C. This is because during cold weather, the skin’s blood vessels have to restrict their flow in order to keep the internal heat from dissipating. These anabolic effects stress vasoconstriction and leave reduced blood supply in the limbs and divert blood towards the core of the body.

When...

Photography by Matyen

Chinese New Year (CNY) is definitely a period which is full of traditions, different types of food and meeting with friends and families. It is also the peak retailing and gifting period for Chinese. Traditional snack of Chinese New Year such as bak kwa, pineapple tarts, mandarin oranges and nuts convey special sweet messages of wealth, prosperity, joy and unity.

For any business aspiring to secure business clients or partners this CNY, it is wise to share well-selected products that depict CNY. The act of going a notch higher than getting the goodies themselves and spending some considerable amount of effort to pack them nicely translates into exceptionally good impressions when gifting.

Here are some tips on transforming simple CNY goodies into elegant corporate gifts with beautiful, meaningful festive packaging:

Choose High-Quality Goodies

Quality over...

Seeking for printing services in China for your books? So, as you look for a Chinese printer to offer quality books that are also cheap you can be sure that there are fine options that you can choose. But when it comes’ to looking for the most appropriate book printing service in China, one might be overwhelmed by the many printing companies available.

Identify Their Standard of Quality & Production Efficiency

Honestly, the top priority, which kind of speaks for itself, is the quality of the print. You want clean text with colorful images to be printed on good quality paper that will not degrade in future. Review samples of print media the Chinese printer demonstrates in terms of various paper media, binding options, and finishing options. Do you satisfy the quality of the sample? Secondly, texture or quality should equally possess an acceptable and consistent standard to that of...

Stores are stocked up especially for Chinese New Year, and people buy things such as pineapple tarts, bak kwa, candied fruits and other sweet food items. But in addition to the taste that is attractively sweet or savoury, many of these confectionery products have auspicious or even spiritual indications of good wishes for the following year.

Pineapple Tarts – Sweet Symbol of New Start

Of all the Chinese New Year goodies, the pineapple tart probably enjoys the most popularity. Pineapples themselves are symbols of good luck and warm beginnings because of their bright yellow and top-like fronds. Besides, the Chinese characters that represents pineapple, ‘’ong lai’’, is almost similar to the auspicious term ‘welcoming of prosperity’. Together, a pineapple tart symbolises prosperity elements blended with crispy an crispy, tender texture, conveying the sweet and prosperity message for the...

Cold water immersion therapy is another practice referred to as ice bath, it is a popular recovery method among athletes at the highest level. . Submerging the body in cold water aids in reducing inflammation, muscle pain as well as fatigue that may set in due to rigorous exercises. Many sports teams and individuals are now incorporating ice baths into their training schedules with the aim of enhancing performance, shortening recovery time and avoiding muscle injuries.

Ice Bath Recovery: What the Science Says

Taking a plunge into a tub filled with 50-60°F water for 5-15 minutes has many scientifically-proven benefits:Taking a plunge into a tub filled with 50-60°F water for 5-15 minutes has many scientifically-proven benefits:

• Relieves Muscle Pain and Fatigue- the cold minimises inflammation, and increases the expulsion of waste products such as lactic acid from muscles thereby...

Visibility is the name of the game in liquor, as it is most often found on the middle shelves of a store. Custom packaging and labeling is widely recognised as one of the most notable strategies liquor brands can use in the market. Liquor boxes and bottles can be made unique and eyecatching and become highly recognizable brand assets that make a powerful first impression on customers.

It is Quite Profitable to Invest in Custom Packaging

It is believed that custom packaging is an extra cost that only big companies can afford to incorporate into their operations. However, with the development of digital printing technology, custom boxes, bags and other packing solutions are quite cheap even if the buyer wants a few thousands of them. The added benefits demonstrated by the enhancement of brand recognition and sales revenues are usually much higher than the costs that come with using...

Application to college can be an extremely tense process for many learners and their parents in high school. It has become extremely challenging to secure a place in high ranked universities, students would therefore do everything possible to increase their chances of being selected. This is where university admissions consulting can add a lot of value.

Admissions consultants are professionals who assist students in dealing with all aspects of the admissions process, marketing themselves as competitive candidates, and improving their chances of getting into the colleges of their choice. Here are the top 5 benefits of admissions consulting:Here are the top 5 benefits of admissions consulting:

1. Guidance on College Selection

Selecting which colleges to apply to is among the most important decisions that learners have to make. Given the fact that there are over 4,000 degree granting...