The Art of Packaging: How to Present Chinese New Year Goodies as Elegant Corporate Gifts
Chinese New Year (CNY) is definitely a period which is full of traditions, different types of food and meeting with friends and families. It is also the peak retailing and gifting period for Chinese. Traditional snack of Chinese New Year such as bak kwa, pineapple tarts, mandarin oranges and nuts convey special sweet messages of wealth, prosperity, joy and unity.
For any business aspiring to secure business clients or partners this CNY, it is wise to share well-selected products that depict CNY. The act of going a notch higher than getting the goodies themselves and spending some considerable amount of effort to pack them nicely translates into exceptionally good impressions when gifting.
Here are some tips on transforming simple CNY goodies into elegant corporate gifts with beautiful, meaningful festive packaging:
Choose High-Quality Goodies
Quality over quantity is key. Choose the premium goodies that are best suited for these attributes such as fine quality ingredients, complicated preparation process and great taste. For instance, it is appropriate to purchase bak kwa that uses good quality meat and cooked under precise conditions to achieve the best results, pineapple tarts with a delicate shortbread that still feel soft to the mouth, or gourmet nuts with different components and taste.
If goodies are carefully selected, enhancing the packaging makes the good quality of the products stand out. The recipients are thankful for having been thought about in the choice of gifts they will be happy to receive.
Match Colors with Lucky CNY Themes
In Chinese culture, certain colours correspond to various.guided wishes of the CNY. Red is good fortune and happiness while light red is happiness. Gold and yellow are again associated with wealth and prosperity. Green symbolises newness and such things as new year.
Make sure that gift packaging also communicates CNY colors and symbols. Gift boxes or bags with wooden or velvet appearance with red color represents one’s desire for prosperity in the new year. Complicated gift wrapper in gold and red color or even gift boxes look good for CNY. Supplement with green ribbons or any item suggestion new beginning in this compound.
Use creatively written words and regards on the Chinese calligraphy in gold ink on red pieces of paper like a packet or an individually made gift tag to wish Happy Chinese New Year. This is quite thoughtful to which tell a recipient that you acknowledge Chinese culture and traditions.
It is about including symbolic elements that make up nationals’ festive social representations.
Symbolic decorations from classic CNY should be utilized in gift packing to convey festive feel and associations. Symbolism gives an impression that CNY is associated with good fortunes in its themes such as prosperity, togetherness, longevity and happiness.
Feature symbols like:
• Mandarin oranges – the meaning of good luck and prosperity.
• Pineapples – Growing wealth and being together.
• Eating peaches encourages longevity and good health.
• Carps – Overcoming hardships
• Flowers such as peonies and orchids – Spring, birth and renewal, money, good fortune
Gracefully beautify containers of gifts or baskets with meaningful icons. Accompany with the elegant mandarin orange logo, or pineapple and peach print design in gold. Cut broad red ribbons with carps designs printed on them. Put a few fresh flowers blooms in their wrapping paper. Then overlay with small ornaments as mini carp clay figurines.
Handcrafted Touches
Use handmade and add specific ornament, such as decoupage, weaving or embroidery using some Christmas decorations to gift packing. This makes corporate gifts to stand out with an added value of being heartfelt and unique.
Some ideas:
Design CNY gift tins or gift boxes with cutouts of CNY symbolism or scenes using lacquer and sealant for a homemade feel
Erect a Victoria archway of Chinese red and gold knots of luck and prosperity that are weaved into baskets containing gifts
A stitch their initials or your company logo in coloured threads on sashing strips or muted colored gift boxes
That’s why such items with handmade impressions are so special and make gifts even more enjoyable and thoughtful. Courtesy is a sign of respecting the working relations of the past years and the hope for successful year to come.
Elevated Gift Presentations
Take gift presentations up a notch with elevated touches like:
Superior festive hampers presented in glossy quality wicker baskets with luxurious soft furnishing on them
Non-hideous jars of treats, adorned with elegant bows
Tea served in traditional Chinese tea sets, with bak kwa or pineapple tarts in elaborated metal cans
Large standing gift boxes and baskets bundled attractively or adorned with flower arrangements.
Such items include bak kwa or charcoal grilled and sweetened pork barbeque, nuts, candied fruits attractively presented in glass trays as gift items.
Inform Brand Image Through Packaging
Make CNY gift packaging reflect the brand image to facilitate the chosen brand image as modern, intense, traditional, classy, delicate or luxurious. The overall branding should be maintained to cohesiveness but should not be overly fancy, appropriately for the festive gifting imagery.
For instance, if your company has a modern outlook associated with the IT sector, this is the right time opt for slim and sleek boxes in your brand hues. Accent with simple neoclassical font rendering the logo and a smart QR code gift tag. An exclusive jewelry company could package goodies in tiny magnificent dvenger very glossily had flower and bird motifs.
CNY packaging design convey a message to the receivers that you accept the tradition while at the same time being an embodiment of your brand. This one leaves an even much better impression beyond the celebration of CNY.
Gift Packaging as the final touch
CNY goodies and gifts are symbols of goodwill to enshrine relations and wish the subject a prosperous new year. Investing efforts in how they are wrapped shows that much thought has gone into the packaging of your gifts makes the gifts portray volumes of the value you ascribe to the partners or clients.
The products, meaningful CNY festive packaging, and selection not only changed from being completely random CNY supermarket products to become a halfway decent corporate gift set but also significantly embodies your brand value and thought leadership. Turning what could be a mundane gesture into something special by that little extra that goes into realizing special assets in communication through gift packaging touches to it all shows understanding, fine taste and appreciation. That sets it up perfectly for stronger business relations and more prospects next year.