10 Top Metrics to Measure the Success of Your Press Release Distribution
Because a press release serves as an official announcement of events, transactions or company news, the following are 10 ways you can use to gauge the effectiveness of your press release distribution:
Often issuing the press release can serve as an excellent method of coverage in the media space and brand familiarity in your company or particular goods and services. But have you ever considered how to best determine whether your press release strategy is truly effective?
Measuring the activity of your press releases and distribution will provide the necessary KPIs to help evaluate their effectiveness. Monitor these 10 metrics to measure the success:
1. Media Pickup and Placements
The simplest measurement method is calculating how many outlets requested your press release, and how many of them actually used it. This will involve all those who through their business cover events...